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Training Course
Digital Marketing Foundations

This wide-ranging course is ideal for admin assistants, new marketing apprentices and recruits, or business owners who want to understand the fundamentals of digital marketing. 

Five modules, delivered via online training for two hours a week.

Week 1: Digital Dexterity

The importance of digital assets

Brand management

Competitor research


Week 2: Content That Converts

Content optimisation

Keyword research

Search engine optimisation


Week 3: Social Platform Planning

An introduction to social media

How to choose the right platforms for your business

Profile optimisation

Understanding the algorithms

Writing content for each platform


Week 4: Targeted Advertising

Leveraging online communities

Reaching your ideal customers

Social media advertising


Week 5: Measuring Results

Social media insights

An introduction to Google Analytics

£500 per person

Places are limited - book now!

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