Training Course
Digital Marketing Foundations

This wide-ranging course is ideal for admin assistants, new marketing apprentices and recruits, or business owners who want to understand the fundamentals of digital marketing. 

​

Five modules, delivered via online training for two hours a week.

​

Week 1: Digital Dexterity

The importance of digital assets

Brand management

Competitor research

-

Week 2: Content That Converts

Content optimisation

Keyword research

Search engine optimisation

-

Week 3: Social Platform Planning

An introduction to social media

How to choose the right platforms for your business

Profile optimisation

Understanding the algorithms

Writing content for each platform

-

Week 4: Targeted Advertising

Leveraging online communities

Reaching your ideal customers

Social media advertising

-

Week 5: Measuring Results

Social media insights

An introduction to Google Analytics

​

£500 per person

​

Places are limited - book now!