Training Course
Digital Marketing Foundations

This wide-ranging course is ideal for admin assistants, new marketing apprentices and recruits, or business owners who want to understand the fundamentals of digital marketing. 

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Five modules, each delivered via online training for two hours a week.

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Week 1: Digital Dexterity

The importance of digital assets

Brand management

Competitor research

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Week 2: Content That Converts

Content optimisation

Keyword research

Search engine optimisation

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Week 3: Social Platform Planning

An introduction to social media

How to choose the right platforms for your business

Profile optimisation

Understanding the algorithms

Writing content for each platform

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Week 4: Targeted Advertising

Leveraging online communities

Reaching your ideal customers

Social media advertising

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Week 5: Email Marketing

Email marketing best practice

Automation

The top 5 email flows

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£750 per person

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Places are limited - book now!