Digital Marketing Foundations
This wide-ranging course is ideal for admin assistants, new marketing apprentices and recruits, or business owners who want to understand the fundamentals of digital marketing.
Five modules, delivered via online training for two hours a week.
Week 1: Digital Dexterity
The importance of digital assets
Week 2: Content That Converts
Search engine optimisation
Week 3: Social Platform Planning
An introduction to social media
How to choose the right platforms for your business
Understanding the algorithms
Writing content for each platform
Week 4: Targeted Advertising
Leveraging online communities
Reaching your ideal customers
Social media advertising
Week 5: Measuring Results
Social media insights
An introduction to Google Analytics
£500 per person
Places are limited - book now!