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How to Create a Month of Social Media Content in One Afternoon
If you’ve ever stared at a blinking cursor wondering what to post next, you’re not alone. Social media is powerful, but keeping up with it can feel never-ending. The good news is that, with a little structure, you can plan and create an entire month of content in just one afternoon - no more scrambling for ideas, no more “that will do” posting for the sake of posting, no more late-night Canva sessions. Here’s how to do it… Start with a simple content framework Before diving i

Fondant Marketing
Jan 133 min read


FREE DOWNLOAD: A Simple Annual Marketing Review Template
Here’s a simple annual marketing review template that any business can use to plan for the year ahead.

Fondant Marketing
Dec 9, 20252 min read


University Open Days & Building Seamless Customer Journeys
No amount of great marketing can fix a broken customer experience...

Fondant Marketing
Nov 11, 20253 min read


Best Email Flows for e-Commerce Businesses
Never heard of an email flow before?
Got some automated emails set-up, but not sure they're doing what they should? All is explained here...

Fondant Marketing
Aug 19, 20255 min read


Your Secret Marketing Weapon Revealed – And It’s Right Under Your Nose!
We marketers, we love our campaigns, our catchy slogans, and our beautifully crafted content. We pour our hearts into attracting new...

Fondant Marketing
May 13, 20254 min read


Mailchimp Vs. Direct Email: Which is Right for Your Marketing?
In a prospective client meeting recently, I was asked: “why should I email my clients through Mailchimp rather than just mailing them...

Fondant Marketing
Mar 18, 20252 min read


Facebook & Instagram Competition Rules
Avoid social media jail by learning the rules around running competitions from your business page on Facebook and Instagram...

Fondant Marketing
Jan 28, 20254 min read


Increase Your Average Order Value With These Top Tips!
When you’re in business to sell products, you might think it’s a no-brainer that to succeed you need to always be focused on increasing...

Fondant Marketing
Nov 18, 20243 min read


Should I Have Multiple Business Pages on Social Media?
Should you have multiple social media pages for each of your products / services / sub brands? It depends! Read the pros and cons...

Fondant Marketing
Oct 21, 20243 min read


Website Copy that Doesn’t Work – and How to Fix It!
Discover the most common copywriting mistakes businesses make on their websites - with real examples, and how to fix them!

Fondant Marketing
Aug 19, 20243 min read


Why September is the New, New Year – and How You Can Harness It
September is like the second 'new year' - find out how can you harness this 'back to business' determination with your marketing.

Fondant Marketing
Jul 8, 20242 min read


Top Tips for Business Dating & How to Win Hearts
Take lessons from dating and apply it to your business relationships to win hearts and avoid break-ups!

Fondant Marketing
Jun 11, 20242 min read


Why Nobody Cares What You Do – And Neither Should You
If you’re trying to market your business by telling people what you do, you’re missing a trick...

Fondant Marketing
May 7, 20242 min read


8 Tips for Writing Killer Case Studies
Not sure how to write engaging case studies for your business? Read my top tips for writing killer case studies, where I confess all!

Fondant Marketing
Mar 26, 20243 min read


How Big Is Your Breakfast?
How not to disappoint your customers - read about my recent disappointing purchase and the lesson you can take in nurturing repeat customers

Fondant Marketing
Jan 8, 20242 min read


How To Avoid the Common Pitfalls of Social Media Advertising
Are you ready to start social media advertising? Here are the top three things to watch out for...

Fondant Marketing
Dec 12, 20233 min read


To Blog or Not to Blog? What Are the Benefits of Blogging for Business?
Learn why having a blog strategy for your business brings multiple benefits and is a great way to connect and drive growth...

Fondant Marketing
Nov 15, 20233 min read


Does Cutting Marketing Budget Damage Your Business, Rather Than Save It?
Cutting marketing spend during economic uncertainty can have long-term consequences. Consider these points...

Fondant Marketing
Oct 10, 20232 min read


What Types of Content Should Be in a Sales Funnel?
Let’s look at some key strategies for creating sales funnel content that converts...

Fondant Marketing
Sep 4, 20234 min read


Developing a Brand Voice: What Does Your Brand Sound Like?
What does your brand sound like, and why is it important? Find tips on establishing your brand voice in this blog.

Fondant Marketing
Jul 18, 20232 min read
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