We marketers, we love our campaigns, our catchy slogans, and our beautifully crafted content. We pour our hearts into attracting new...

In a prospective client meeting recently, I was asked: “why should I email my clients through Mailchimp rather than just mailing them...

Avoid social media jail by learning the rules around running competitions from your business page on Facebook and Instagram...

When you’re in business to sell products, you might think it’s a no-brainer that to succeed you need to always be focused on increasing...

Should you have multiple social media pages for each of your products / services / sub brands? It depends! Read the pros and cons...

Discover the most common copywriting mistakes businesses make on their websites - with real examples, and how to fix them!

September is like the second 'new year' - find out how can you harness this 'back to business' determination with your marketing.

Take lessons from dating and apply it to your business relationships to win hearts and avoid break-ups!

If you’re trying to market your business by telling people what you do, you’re missing a trick...

Not sure how to write engaging case studies for your business? Read my top tips for writing killer case studies, where I confess all!

How not to disappoint your customers - read about my recent disappointing purchase and the lesson you can take in nurturing repeat customers

Are you ready to start social media advertising? Here are the top three things to watch out for...

Learn why having a blog strategy for your business brings multiple benefits and is a great way to connect and drive growth...

Cutting marketing spend during economic uncertainty can have long-term consequences. Consider these points...

Let’s look at some key strategies for creating sales funnel content that converts...

What does your brand sound like, and why is it important? Find tips on establishing your brand voice in this blog.

An explanation of what outreach marketing means, and how you can harness this powerful marketing strategy...

It’s easy to forget to check-in on your social media and leave out-dated info gathering dust. Here are my top tips for a quick clean up…

Unsure if adding a newsletter into your marketing mix is worth the time and effort?

Top tips for writing short but sweet content to keep your audience's attention. I’ll try to keep it brief…!