Never heard of an email flow before? Got some automated emails set-up, but not sure they're doing what they should? All is explained here...

We marketers, we love our campaigns, our catchy slogans, and our beautifully crafted content. We pour our hearts into attracting new...

In a prospective client meeting recently, I was asked: “why should I email my clients through Mailchimp rather than just mailing them...

Avoid social media jail by learning the rules around running competitions from your business page on Facebook and Instagram...

When you’re in business to sell products, you might think it’s a no-brainer that to succeed you need to always be focused on increasing...

Should you have multiple social media pages for each of your products / services / sub brands? It depends! Read the pros and cons...

Discover the most common copywriting mistakes businesses make on their websites - with real examples, and how to fix them!

September is like the second 'new year' - find out how can you harness this 'back to business' determination with your marketing.

Take lessons from dating and apply it to your business relationships to win hearts and avoid break-ups!