Marketing Training
Are you currently managing your own digital marketing but struggling to take it to the next level? Or do you want to access training for your team so they can upskill and learn how to create content that converts for your business?
This five-week course is ideal for admin assistants, new marketing apprentices and recruits, or business owners who want to understand the fundamentals of digital marketing.
With five modules, delivered via online training for two hours a week, attendees will gain a deeper understanding of brand management, social media, content creation, and much more.
Places are limited - book now!
Digital Marketing Foundations
July/August 2021
£500 per person
Week 1: Digital Dexterity
13th July, 10am -12pm
The importance of digital assets
Brand management
Competitor research
Digital marketing tools and trends
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Week 2: Content That Converts
20th July, 10am - 12pm
Content optimisation
Keyword research
Search engine optimisation
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Week 3: Social Platform Planning
27th July, 10am - 12pm
An introduction to social media
How to choose the right platforms for your business
Profile optimisation
Understanding the algorithms
Writing content for each platform
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Week 4: Targeted Advertising
3rd August, 10am - 12pm
Leveraging online communities
Reaching your ideal customers
Social media advertising
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Week 5: Measuring Results
17th August, 10am - 12pm
An introduction to Google Analytics
