SOCIAL MEDIA

Anyone can post on social media but, if you want to turn followers into fans and convert clicks into sales, your social media content needs to hit the sweet spot and be served at the right time and place for your ideal audience.

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Organic social media is an investment of time that should reinforce who you are, increase your visibility, and build trust.

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All of this allows you to become known without being intrusive – it should be a soft-sell approach via regular posts that remind your followers of your expertise and encourage engagement to grow follower numbers.

 

It is not an instant lead generation tool like paid social media (advertising), but company pages that post regularly and add value with their content will be front of mind when your products or services are required - and good organic social media often stimulates referrals and repeat business over time.

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Professional management of your organic social media gives it the time and attention required to consistently publish quality posts that will achieve these goals.

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Paid social media is an investment of your budget to drive instant results. The objective could be to quickly increase followers, significantly raise brand awareness within your target sectors, and/or generate leads and sales. It allows you to push targeted messages to new audiences (or retarget existing audiences) with a strong call-to-action.

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Whether you’re looking for a specialist to create regular and engaging organic social media posts or a professional to set-up and manage your social media advertising to accelerate your social media presence or generate leads and sales, you’re in the right place – I do both!