Search engine optimisation can be complex and needs continual work to keep delivering results, but there are a few things you can do that don’t take too much time and can be quick wins for increasing your traffic, leads, and sales.
SEARCH COMPETITOR KEYWORDS
Moz has a great keyword explorer tool that lets you type in a competitor’s website address and discover the search terms they are targeting and ranking for, so you can see if you’re missing out on some great keywords and add them into your own website copy.
You can do 10 searches a month completely free of charge, or you can subscribe for access to additional resources.
ADD INTERNAL LINKS
Building a large amount of external links to your site can take a lot of time and effort, but you can boost your key pages by adding your own internal links across your website.
Choose a couple of key pages to which you’d like to increase traffic, then add a link to them from a page on your site that has the highest external links pointing to it (this gives you the most link ‘juice’ to pass to your other key pages).
You can find out which page has the most external links by signing up to free account with Google Search Console, then click on ‘links’, look at ‘external links’, and view ‘top linked pages’.
IMPROVE PAGE TITLES
When your website appears on a search engine, what does it say?
The search engine results pages are very competitive and Google ranks websites with higher click through rates further up its list of results.
To improve your traffic and your SEO, you need to make sure your page titles and descriptions are geared towards getting clicks! Move away from boring old title tags that simply describe your business, and think of each page title and description as a headline grabbing advert.
Google your products or services and see what appears at the top then take inspiration and tweak your page titles.
Above are the top results for a search I performed for ‘best mattress’.
GET A FREE SSL CERTIFICATE
An SSL certificate is a digital certificate that confirms you are who you claim to be and it enables an encrypted connection, which means all data passed between your visitor and you on your website remains private and secure.
Visitors will see you have this security measure in place when they visit your site because the url will start with https rather than just http, and a padlock icon will be displayed. If you don’t have one, Google will display a warning to visitors – a huge deterrent! It’s also crucial for SEO as it boosts your search engine ranking.
If you don’t have one, you can get one for free at Let’s Encrypt
For a full website audit and SEO report, contact Fondant Marketing. We can discover what’s holding your website back and provide tailored SEO solutions that will help you compete on search engines and increase your traffic and revenue.