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Should Your Business Accept Fake Awards?
A few weeks ago, I was over the moon to hear I’d been selected to win an award in recognition of my achievements in marketing for my...

Fondant Marketing
Feb 7, 20232 min read
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Top 10 Tips for Planning Your 2023 Marketing
Here are my top ten tips for getting your business back on track and regaining control over your marketing plans for 2023.

Fondant Marketing
Dec 12, 20222 min read
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Should I Always Reply to Social Media Comments?
Should you always reply to comments on your social posts? Mostly, but there are exceptions. Read the dos and don'ts of interacting online..

Fondant Marketing
Dec 6, 20224 min read
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Why are Long-Tail Keywords Good for SEO?
Confused by keywords? This blog simplifies the jargon and explains why long-tail keywords can be great for getting your website found.

Fondant Marketing
Oct 18, 20223 min read
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Why Are Content Updates Important?
Stop your customers landing on out-of-date content! Here's the why, what, and how, to give your content a refresh!

Fondant Marketing
Sep 20, 20222 min read
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Common Marketing Mistakes Businesses Make
Check you’re not making any marketing blunders - here’s a list of the most common marketing mistakes I come across that you should avoid...

Fondant Marketing
Jul 19, 20224 min read
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What Are Content Pillars and Why Are They Important?
Content pillars - discover the simple solution for coming up with ideas for social media posts about your business

Fondant Marketing
Jun 17, 20222 min read
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Why Does Coca-Cola Still Advertise?
Know anyone who's never heard of Coca-Cola? I don’t! So, why does this huge brand still spend billions of pounds on advertising every year?

Fondant Marketing
May 20, 20223 min read
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Lessons to Learn from The Apprentice, Series 16
What business lessons can we learn from the failures and successes of this year's Apprentice candidates?

Fondant Marketing
Apr 22, 202210 min read
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Just Launched: Rothwell Clue Hunt!
Buy this family-friendly Clue Hunt and solve the case as you explore the town of Rothwell and raise money for charity!

Fondant Marketing
Apr 8, 20222 min read
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What Is a Marketing Strategy and How Do You Create One?
By understanding the three main elements of any marketing strategy, it becomes much more achievable to create one for your business.

Fondant Marketing
Mar 13, 20222 min read
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What’s Better - Facebook Ads or Boosted Posts?
If you’re confused about what the differences are between Facebook ads and boosted posts, here’s a simple explanation…

Fondant Marketing
Feb 18, 20223 min read
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Small marketing budgets: how to market your business for free
Get results without needing to invest in advertising or expensive paid campaigns.

Fondant Marketing
Jan 23, 20223 min read
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Best Social Media Schedulers
A round-up of the best social media scheduling tools to help you have a stress-free Christmas.

Fondant Marketing
Dec 17, 20214 min read
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What Is SEO Copywriting?
You might have heard the term ‘SEO copywriting’ before, but do you know what it really means?

Fondant Marketing
Oct 24, 20213 min read
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How To Research Competitors To Stay Ahead in the Market
Do you know how your brand stacks up against the rest of the market? Discover key steps to help you do your research.

Fondant Marketing
Sep 24, 20215 min read
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The Psychology Behind Marketing: What Motivates People to Take Action
What makes us tick is crucial to understand if you’re planning any marketing campaigns. Discover the 6 STEPPS to learn what motivates people

Fondant Marketing
Jul 28, 20214 min read
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Video Killed The Carousel Star: How To Join The Video Trend On Social Media
Discover the key points to bear in mind when creating video for social media, along with hints and tips on how to make them.

Fondant Marketing
May 27, 20215 min read
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Marketing Tips for Start-Ups
So you have a great idea for a new business and you’re taking it to market? Fantastic! It’s a really exciting time when you step out to...

Fondant Marketing
Apr 23, 20214 min read
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Social Media Myths Busted: How Social Media Works
There are lots of mistruths floating around about how social media works and what you should be doing on social media to be successful....

Fondant Marketing
Mar 26, 20215 min read
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